Rolex Double-Red Sea Dweller 'COMEX'

Rolex Double-Red Sea Dweller 'COMEX'

1977 Rolex and COMEX Double Red Sea Dweller

Let us be clear. This is an extremely rare ad. Don’t hold your breath that another will surface… 

Speaking of holding your breath, thats essentially what this ad is about. Well, not holding ones breath literally, but rather figuratively as a group of divers from COMEX set out to set a world record depth. Apart from their sophisticated (for the day) breathing equipment, the other essential piece of kit they relied on was their watches.

On their wrists? You guessed it- the Sea Dweller.

Double Red Sea Dweller ads are few and far between. In the early days, Sea Dwellers were aimed at serious commercial divers. As a result, you’re highly unlikely to find an ad for one in mainstream publications. The few ads that do exist for the first Sea Dwellers were placed in highly-specialized industry journals.

Much like COMEX signed Rolexes and Double Red Sea Dwellers, there just aren't many lying around.

Framed with shade of white matting to compliment tone of paper. Solid wood black frame. 

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!



Framed Dimensions: 12 1/8" W x 15" L -- 30.8cm W x 38cm L

Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.

Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.

All vintage advertisement orders ship from Ad Patina HQ in Chicago

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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International Buyers

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