Sears Exotic Dial Chronograph

Sears Exotic Dial Chronograph

Not gonna lie, this is something we haven't seen before!

Sears (as in Sears & Roebuck) branded chronographs aren't particularly unusual. The 130 year old department store was considerably more interesting in the 1960s and 70s and at the time sold a variety of timepieces featuring their name on the dial.  These watches were of ranging quality, from high end to outright shit, but a number of their chronographs were built by Heuer under contract, and all of those are pretty damned cool.

We've offered a few Sears branded pieces before, and have told the story of the "Poor Man's Heuers" time and again, but this one is a little different.  Sharing the same movement as the popular "Jacky Ickx" chronographs, this particular piece is styled in the same vein as the Heuer Camaro models, but sizes in a couple millimeters smaller. With an "exotic" multicolor dial and luminous Monaco-style hands, this rare piece has a distinctive Heuer flair, and a quintessential 70s appeal.

It probably won't obtain any merit of distinction amongst the Heuer-elite, but will certainly raise a few eyebrows - and put a smile on your face when you strap it on!


Steel Case is approximately 35.5mm (excluding the crown). Calibre 8420 Manual-Winding Chronograph Movement.

Overall condition: Watch is in nearly New Old Stock (NOS) condition showing only light signs of shelf wear. Original dial and hands are in excellent condition with minimal signs of aging. Case back engraved "Shock Resistant/Antimagnetic/Water Resistant". Unsigned crown.

Includes blue leather Rallye-style strap and two 18mm nylon straps by Crown & Buckle.

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