'Single Red' Alpine Strap Limited Edition
$ 89.00

'Single Red' Alpine Strap Limited Edition

We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

But we've also learned -- the hard way -- that the strap game can be tough. From quality to sustainable production, fresh design and reasonable pricing, we’ve jumped over countless hurdles in our pursuit of doing it right. After a series of small run capsule collections with other suppliers from around the globe, we’ve nailed the winning formula. Analog/Shift is proud to announce our new collection of exclusive leather straps - handmade in Italy!

Our partners in this collection are a multi-generational family-owned factory that has been providing OEM straps for a number of your favorite watch brands in Europe for decades. We are deeply excited to make these wonderful straps available at both a quality – and a price – never seen before in the market!

The 'Single Red' Alpine Strap 

Our Alpine Leather Strap collection has proven our most popular line, with a winning combination of bright colors, rugged construction and a fantastic supple texture. The Alpine collection features a bevy of go-anywhere, do-anything straps ideal for both casual and dress use. Drawing their naming inspiration from explorers both real and fictional, we find these wonderful straps to be the perfect accessory for the daily adventures in our own lives!

The 'Single Red' Alpine strap is the second release in our series of limited edition leather straps designed with a very specific application in mind - Rolex Reference 1680 'Red' Submariners!

Featuring a dark grey textured base with black contrast stitching and a vibrant red floating keeper, we designed this strap to perfectly pair with vintage pieces exhibiting patina and ghosting, while  the single red keeper pays homage to that simple line of text that is nothing short of legendary!

These straps are incredibly limited in quantity, and once they're gone - they're gone!

Handmade in Italy.

20mm strap with a 16mm taper fitted with a stainless steel pin buckle.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear - just like your timepieces!


More straps you may enjoy

'Ultramoon' Alpine Strap Limited Edition
$ 89.00
Adora Pink Alpine Strap
$ 89.00
Anatolia Green Suede Strap
$ 89.00
Artemis Green Matte Calf Strap
$ 79.00


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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options