Tradition Chronograph By Sears - Panda Dial

Tradition Chronograph By Sears - Panda Dial

By popular demand, we are proud to present another stunning example of a "Poor Man's Heuer Carrera."

These fantastic 1960s Chronographs earned said nickname for no other reason that they were actually made by Heuer - but sold under different brand names.  All true "Poor Man's Heuers" feature the same case design, build quality and movements as their Heuer-branded counterparts, but were typically sold by budget retailers.  By and large, values remain considerably lower than "real" Heuers to this day, despite the fact that many of them are considerably more rare.

This particular example is branded "Tradition" - the timepiece brand chosen by Sears Roebuck, and dates to the mid/late 1960s.  It features a delightful white & black "Panda" dial configuration and a superb patina.  For comparison, a "Panda" dial Heuer Carrera reference 7753SN is valued at nearly ten times the asking price of this Tradition.  And they were built alongside one another and have the same movement.  Food for thought!

This is a highly desirable example and won't last long - don't miss it!


Stainless Steel compressor case is approximately 36mm (excluding crown).  Valjoux 7730 manually-winding chronograph movement.

Overall condition: Case is in excellent condition throughout, unpolished and showing only minimal signs of wear from age and use.  Original dial is in fantastic condition, showing patination to luminous plots consistent with age.  Original hands show light signs of oxidation and patina to lume.  Case back shows light scratches from removal.  Original pushers and unsigned crown.

Includes 19mm black crocodile-pattern leather strap.

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