Universal Geneve Polarouter 'SAS'

Universal Geneve Polarouter 'SAS'

1956 Universal Geneve Polarouter SAS

For vintage watch collectors and travel junkies alike, advertisements like this are equal parts nostalgic and invigorating.

This original PolArouter ad dates to the earliest days of the model’s history. The future was happening, and the Golden Age of commercial flight was no longer the stuff of science fiction. Airline pilots were as glamorous as the mechanical marvels they flew. As such, they required watches that were as precise as their flight instruments and as dashing as their striped-sleeve uniforms.

This ad shows not only the history of the Polerouter use in the cockpit, but also illustrates the famous Trans-Polar route flown by Scandinavian Airline captains, which provided inspiration for the models early naming nomenclature.

As much as this is a watch ad, it’s also a call to travel. Reading the copy, beautifully laid out in dynamic fonts, suggest taking a “Round the World tour” and seeing a “travel agent”.

This is where an advertisement truly succeeds. The image of a watch and its wearer suggests not only a product or a purchase, but inspiring dreams and conjuring images of a life exotic.

Framed with entire ad page floating, mounted on dark grey background. Solid wood black frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!



Framed Dimensions: 11 1/4" W x 14 7/8" L -- 28.6cm W x 37.8cm L

Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.

Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.

All vintage advertisement orders ship from Ad Patina HQ in Chicago

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We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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International Buyers

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